Walmart's Juneteenth 'Celebration' Ice Cream Draws Backlash

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Walmart Rolls Out Juneteenth Ice Cream ... 'Celebration' Stirs Outrage

5/23/2022 10:40 AM PT

Welp, here's the latest entry to the Tone-Deaf Marketing Hall of Fame (there really should be one by now) ... Walmart's Juneteenth Ice Cream is MOA -- melting on arrival -- with critics, as one might expect.

As soon as the retail giant started putting the "Celebration Edition" on its freezer shelves ... the Twitter mob sounded off, calling the idea "garbage," and worse. The pints contain swirled red velvet and cheesecake ice cream flavors ... and included the message, "Share and celebrate African-American culture, emancipation and enduring hope."

Yes, all positives, but also ... exploitive for capitalism's sake??? That's the tone of the backlash against Walmart ahead of the new federal holiday -- June 19th will mark the 2nd year it's recognized -- which commemorates the day the last enslaved Americans got the news President Lincoln had abolished slavery.

capitalism is awesome

— mullet o'brien (@borgposting) May 23, 2022 @borgposting

Walmart is also launching a similar "celebration edition" for Pride Month, which is also coming up in June. That flavor is white chocolate ice cream with brownies and cherries.

Depending on your viewpoint ... that's either equal opportunity, or equally offensive.

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